The first medal of the Holy Face of Jesus was offered to Pope Pius XII who approved the devotion and the medal. On April 17th, 1958, he declared the Tuesday before Ash Wednesday (Shrove Tuesday) as the Feast of the Holy Face of Jesus.
Shrove Tuesday – meaning “absolve” – self-examination, considering what wrongs need to repent of, and what amendments of life or areas of spiritual growth especially need to ask God’s help with.
Promises of Jesus to those who Honor His Holy Face (Defending His Holy Name)
All those who honour My face in a spirit of reparation will by doing so perform the office of the pious Veronica. According to the care they take in making reparation to my Face, disfigured by blasphemers, so will I take care of their souls which have been disfigured by sin. My Face is the seal of the Divinity, which has the virtue of reproducing in souls the image of God.
Those who by words, prayers or writing defend My cause in this work of reparation I will defend before My Father, and will give them My Kingdom.
By offering My Face to My eternal Father, nothing will be refused, and the conversion of many sinners will be obtained.
By My Holy Face, they will work wonders, appease the anger of God and draw down Mercy on sinners.
As in a Kingdom they can procure all that is desired with a coin stamped with the Kings effigy, so in the Kingdom of Heaven they will obtain all they desire with the precious coin of My Holy Face.
Those who on earth contemplate the wounds of My Face shall in Heaven behold it radiant with glory.
They will receive in their souls a bright and constant irradiation of My Divinity, that by their likeness to My Face they shall shine with particular splendor in Heaven.
I will defend them, I will preserve them and I assure them of Final Perseverance.